Gemini Spirits & Wine Welcomes Banks Rums to Portfolio
May 8, 2014 (Chicago, IL) – Gemini Spirits & Wine announces an exciting new partnership for their existing portfolio of premium craft spirits - Banks Rums. Gemini has partnered with JB Rums Holding LTD to act as the sole importer in the US effective immediately.
Arnaud de Trabuc, Banks Rum Chairman and Master Blender commented, "The US market is our company's top priority. Since the middle of 2010 we have established a strong foundation for our rums on premise. Our new association with GSW should allow us to further consolidate & expand our business in the USA, and take Banks blended rums to the next level.”
With a portfolio of three sophisticated blends, Banks has won 20 awards since launching its flagship white rum Banks 5 Island in mid-2010, and is quickly building a reputation as the best in class among the spirits trade internationally. In 2012, a new gold rum, Banks 7 Golden Age, and Limited Edition Endeavour I were released to the trade for the very first time at the Ultimate Spirits Challenge.
“We are excited to welcome Banks into the Gemini family,” replied Ken Kwarta, General Manager of Gemini Spirits and Wine, “and look forward to working with our new partners accelerating Banks’ presence particularly in the craft spirits marketplace.”
About Banks Rums
Banks Rums are owned by JB Rums Holding LTD, a privately held company. Inspired by legendary explorer Sir Joseph Banks who sailed on The Endeavour, Banks Rums blend the world’s finest rums from destinations across the globe. Trabuc says, “It is highly encouraging to see how the notoriety of Banks Rums is growing in this most dynamic category internationally.” Banks Rums are now available in 15 states in the US and 14 countries including UK, Germany, Japan and Russia. They are ranked number 8 among the top trendy rum brands worldwide. For more information about Banks Rum, visit www.banksrum.com.
About Gemini Spirits & Wine
Gemini Spirits & Wine is the fastest growing spirits and specialty brand development company in the United States. Gemini is a wholly owned subsidiary of the Sazerac Company and is headquartered in Chicago, Illinois. Gemini operates as an autonomous company, and is focused on building its portfolio of spirits and specialty brands concentrated in targeted categories. For more information, visit www.geminispiritswine.com.